Google retains the third of the revenue generated from Adsense

Google has said for the first time in public the exact percentage of distribution of two of its main products, Adsense for Content and Adsense for search.

Ti Journal: The information has been submitted by the Google itself in its corporate blog .

Adsense for Content System allows owners or webmasters to incorporate ad along with its contents and receive certain revenues from the advertising contract in the Adsense network. Adsense for search, meanwhile, includes a search box on the site, featuring ads with a similar theme to the words entered in the search.

In his blog, Google says to pay 68% of turnover for Adsense ads on affiliated sites network, ie more than two thirds of the amount collected, retaining a third party for herself. In the case of Adsense for search, Google only pays 51% to affiliated sites, retaining for themselves the 49%. The company says such distribution by highlighting their continued investment in infrastructure development and its search technology.

The specific cause that led Google to submit their data would be a lawsuit filed in Italy, where he is accused Google of abusing its position leader of the search market.
It also could be preparations for the launch of future IADs advertising system, whereby members receive 60% of turnover.

Google also has a number of AdSense products, which among other things distribute ads to mobile applications, feeds, and games. The company has not provided the distribution of revenues from such products.